mechanical time-sense of the Renaissance enabled men to live 
in the classical past, and to tear themselves out of their own 
present. Here again, it was the printing press that made 
possible the re-creation of the classic past by mass production 
of its literature and texts. The establishment of a mechanical 
and abstract time pattern  soon extends itself to periodic 
alteration of clothing styles, much in the same way that mass 
production extends itself to periodic publication of newspapers 
and magazines. Today we take for granted that the job of 
Vogue  magazine is to alter the dress styles as part of the 
process of its being printed at all. When a thing is current, it 
creates currency; fashion creates wealth by moving textiles and 
making them ever more current. This process we have seen at 
work in the section on “Money.” Clocks are mechanical media 
that transform tasks and create new work and wealth by 
accelerating the pace of human association. By coordinating